Few surprises in Super Bowl ads

NEW YORK (AP) — So much for surprises.

The majority of the 30-plus Super Bowl advertisers have been releasing their spots in the days leading up to the game. So it's unlikely there'll be lots of action off the football field to make viewers drop their jaws on Sunday.

Advertising fans already can catch a glimpse of "Spider-Man" actor Willem Dafoe in a Mercedes-Benz ad. They can watch a baby Clydesdale grow up in an Anheuser-Busch commercial. They even can spot old people partying in a Taco Bell ad.

Gone are the days when Super Bowl spots were closely-guarded secrets. With the growth of social media sites like Facebook and Twitter, it's no surprise that more advertisers are releasing ads online up to a week or more before Game Day.

In recent years, more advertisers have been making their spots public before the Big Game. This year, 26 of the 35 or so advertisers have released their spots, with more reveals expected, according to YouTube.com.

Companies have good reason for doing this. Last year, Super Bowl ads released early were watched 600 percent more times — with 9.1 million average views — than ones released after the game, according to YouTube.com, which hosts advertisers' commercials on its site.

"The conversation has gone from Monday morning around the water cooler to social media, so basically what that means is there's no downside in showing your cards early and getting people to talk about it and starting up some buzz," said Charlie Warzel, staff writer at Adweek Magazine.

Still, Warzel said not everyone likes seeing ads early. "There are a lot of people who want to be surprised and can't help but see these things floating around the Internet or picked up by news agencies. So the element of surprise is taken away."

To be sure, a few companies are betting that there's still cachet in making the "big reveal." The few advertisers that are staying mum this year are hoping they can accomplish what Chrysler did last year — its two-minute halftime spot featuring Clint Eastwood was so unexpected that it was one of the most memorable ads of the game.

"Last year, Chrysler shocked everyone with a Clint Eastwood ad no one knew about," said Barbara Lippert, a columnist at mediapost.com. "This year, no one knows what Chrysler is doing."

Besides Chrysler, companies that haven't revealed their spots yet include Mondelez' Oreo and Research In Motion's BlackBerry. All the companies have so far declined to discuss their plans for Super Bowl publicly.

"Oreo has developed this ad for the Super Bowl and, as such, it's only fitting that it debuts during the Super Bowl," according to an Oreo statement.

That hasn't stopped ad experts from speculating. "Oreo's advertising might really hit the mark because people are tired of sex and beer," Lippert, the columnist, said. "Blackberry's commercial is coming from a British agency so I have high hopes for it."

Procter & Gamble's Tide also hasn't released its ad, but it has given some details. For instance, the company said that the ad will include both teams in the Super Bowl — the San Francisco 49ers and Baltimore Ravens — and discuss stains that might be worth keeping.

"We feel that the magic of the ad would be lost if we revealed it before its slot in the game," said Chris Lillich, the company's associate marketing director.

There might also be some surprises from advertisers that have already released ads. Experts say some companies may tinker with their plans.

Something to watch for, Lippert said: Whether Volkswagen changes its Game Day spot that features a Minnesotan man with a Jamaican accent, which faced some criticism in the days leading up to the Super Bowl from some people who deemed it culturally insensitive.

"There might be some surprises and last-minute changes," Lippert said.

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Beyonce admits Inauguration Day pre-recording

NEW ORLEANS (AP) — Beyonce answered critics of her Inauguration Day performance the best way she could — with another sterling performance of the national anthem.

The difference?

On Thursday, it was live: She admitted during her Super Bowl news conference that when she performed for President Barack Obama and the nation, she decided to sing to a prerecorded track because she didn’t have time to practice. Calling herself a self-proclaimed “perfectionist,” she said wanted the day to go off without a hitch.

“I practice until my feet bleed and I did not have time to rehearse with the orchestra,” she said, adding that she was also emotional that day. “Due to no proper sound check, I did not feel comfortable taking a risk. It was about the president and the inauguration, and I wanted to make him and my country proud, so I decided to sing along with my pre-recorded track, which is very common in the music industry. And I’m very proud of my performance.”

It was the superstar’s first public comments on what has become known as “Beyonce-gate.”

Her rendition of the anthem was critically praised, but was scrutinized less than a day later when a representative from the U.S. Marine Band said Beyonce was lip-syncing — merely mouthing the words to a pre-recorded track — and the band’s accompanying performance was taped. Shortly after, the group backed off its initial statement and said no one could tell if she was singing live or not.

With the controversy growing each day, and everyone from politicians to other entertainers weighing in, the inauguration performance threatened to overshadow her planned Super Bowl halftime show. So the 31-year-old, wearing a tight, cream mini-dress, addressed the issue as soon as she took to the podium Thursday afternoon.

She asked everyone to stand, and, with an image of the American flag behind her, performed a live rendition of the national anthem that mirrored the one on Inauguration Day. After, she said with a laugh: “Any questions?”

Despite her performance, there were.

When pressed about whether any sound was coming from her voice when she sang for the president, she said she was singing along to the track and not mimicking (though it’s unclear how audible her voice was). And when asked if she would be singing live at the Super Bowl, she said: “I will absolutely be singing live.

“This is what I was born to do.”

She added later: “I always sing live. … The inauguration was unfortunately a time where I could not rehearse with the orchestra, actually because I was rehearsing for the Super Bowl. So that was always the plan.”

Beyonce also got a chance to talk more in detail about the reason why she was in New Orleans — to perform at the halftime show. Calling it one of her career aspirations, she said when she arrived at the Superdome, she was so moved by the experience she took her shoes off and ran on the field, taking in the history at the famed venue.

“It really makes me emotional,” she said. “When I am no longer here, it’s what they’re gonna show.”

Beyonce has teased photos and video of herself preparing for the show, which will perhaps be the biggest audience of her career. Last year, Madonna’s halftime performance was the most-watched Super Bowl halftime performance ever, with an average of 114 million viewers. It garnered more viewers than the game itself, which was the most-watched U.S. TV event in history.

But she would not give anything more away about the performance. While a Destiny’s Child reunion was shot down by Michelle Williams, who is starring in a production of “Fela!”, the third Destiny’s Child member, Kelly Rowland, is in town. Beyonce laughed off questions of whether Rowland or Beyonce’s husband, Jay-Z, would join her on stage.

“I can’t give you any details, sorry,” she said.

She also would not reveal her set list, though acknowledged she was having a hard time trying to “condense a career into 12 minutes.”

Before the news conference, Beyonce’s “Life is But A Dream” was shown to the media. The documentary about the star’s life features her talking in-depth about intimate details of her life, including suffering a miscarriage; it will air on HBO on Feb. 16.

In it, she also reveals more of her 1-year-old daughter Blue Ivy, whom she called her inspiration.

“I feel like my daughter changed me and changed my life and has given me so much purpose,” she said. She added that she was counting down until 9 p.m. Sunday, when her performance would be over — and she could be reunited with Blue Ivy.

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Hedgehog Alert! Prickly pets can carry salmonella

NEW YORK (AP) — Add those cute little hedgehogs to the list of pets that can make you sick.

In the last year, 20 people were infected by a rare but dangerous form of salmonella bacteria, and one person died in January. The illnesses were linked to contact with hedgehogs kept as pets, according to a report released Thursday by the Centers for Disease Control and Prevention.

Health officials on Thursday say such cases seem to be increasing.

The CDC recommends thoroughly washing your hands after handling hedgehogs and cleaning pet cages and other equipment outside.

Other pets that carry the salmonella bug are frogs, toads, turtles, snakes, lizards, chicks and ducklings.

Seven of the hedgehog illnesses were in Washington state, including the death — an elderly man from Spokane County who died in January. The other cases were in Alabama, Illinois, Indiana, Michigan, Minnesota, Ohio and Oregon.

In years past, only one or two illnesses from this salmonella strain have been reported annually, but the numbers rose to 14 in 2011, 18 last year, and two so far this year.

Children younger than five and the elderly are considered at highest risk for severe illness, CDC officials said.

Hedgehogs are small, insect-eating mammals with a coat of stiff quills. In nature, they sometimes live under hedges and defend themselves by rolling up into a spiky ball.

The critters linked to recent illnesses were purchased from various breeders, many of them licensed by the U.S. Department of Agriculture, CDC officials said. Hedgehogs are native to Western Europe, New Zealand and some other parts of the world, but are bred in the United States.

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Online:

CDC report: http://www.cdc.gov/mmwr

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Appeals judges: Anti-paparazzi law appears legal

LOS ANGELES (AP) — An appeals panel says California's anti-paparazzi statute appears to be constitutional based on a brief filed by prosecutors.

A preliminary statement by three judges in Los Angeles requires a judge who dismissed charges aimed at a paparazzo who authorities say was driving recklessly to review his order. The judge may stick to his ruling, which would trigger a full appeal, or he could schedule further arguments on the case against freelance photographer Paul Raef.

Raef was the first person charged under the new law after a high-speed chase involving Justin Bieber last year.

Superior Court Judge Thomas Rubinson dismissed two charges in November, ruling the law is too broad and is unconstitutional.

Raef's attorney David S. Kestenbaum says he is asking Rubinson to stand by his ruling and allow a full appeal.

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Jobless rate climbs to 7.9% in January

U.S. job growth grew modestly in January and gains in the prior two months were bigger than initially reported, supporting views the economy's sluggish recovery was on track despite a surprise contraction in output in the final three months of 2012.

Employers added 157,000 jobs to their payrolls last month, the Labor Department said on Friday. There were 127,000 more jobs created in November and December than previously reported.

The unemployment rate, however, edged up 0.1 percentage point to 7.9 percent.

The closely watched report also showed an increase in hourly earnings and solid gains in construction and retail employment.

Coming on the heels of data on Wednesday showing a surprise contraction in gross domestic product in the fourth quarter, that should ease any worries the economy was at risk of recession, even though the unemployment rate ticked up.

GDP contracted at a 0.1 percent annual rate in the fourth quarter, largely because of a sharp slowdown in the pace of inventory accumulation and a plunge in defense spending.

A monster storm that hit the East Coast in late October also weighed on output, a drag that should lift this quarter.

Federal Reserve officials said on Wednesday that economic activity had “paused,” but they signaled optimism the recovery would regain speed with continued monetary policy support. The Fed left in place a monthly $85 billion bond-buying stimulus plan.

Economists polled by Reuters had expected employers to add 160,000 jobs and the unemployment rate to hold steady at 7.8 percent last month.

The Labor Department also published benchmark revisions to payrolls data going back to 2008. It said the employment level in March 2012 was 422,000 higher on a seasonally adjusted basis than previously reported.

It also introduced new population factors for its survey of households from which the unemployment rate is calculated. This had a negligible effect on the major household survey measures.

MODEST JOB GROWTH

Job growth in 2012 averaged 181,000 a month, but not enough to significantly reduce unemployment. Economists say employment gains in excess of 250,000 a month over a sustained period are needed.

Though the unemployment rate dropped from a peak of 10 percent in October 2009, that was mostly because some unemployed Americans gave up the search for work because of weak job prospects.

The share of the working age population with a job has been below 60 percent for almost four years.

All the job gains in January were in the private sector, where hiring was as broad-based as it was in December and declines in public sector employment remained moderate.

Steady job gains could help the economy weather the headwinds of higher taxes and government spending cuts. A payroll tax cut expired on Jan. 1 and big automatic spending cuts are set to take hold in March unless Congress acts.

The goods-producing sector showed a third month of solid gains, with manufacturing employment advancing for a fourth straight month. Construction payrolls increased 28,000, adding to December's healthy 30,000 gain.

Construction jobs are expected to rise further as the housing market recovery gains momentum. Housing is expected to support the economy this year, taking over the baton from manufacturing.

Within the vast private services sector, retail jobs increased by a solid 32,600 jobs after rising 11,200 in December. Retail employment has now risen for seven straight months. Education and health payrolls added 25,000 jobs in January after employment grew by the most in 10 months in December.

Government payrolls dropped by 9,000 last month after falling 6,000 in December. The pace is moderating as local government layoffs, outside education, subside.

Average hourly earnings rose four cents last month. Hourly earnings have been rising steadily. They were up 2.1 percent in the 12 months through January.

“It may be that we are now getting to a point in the labor market where we are going to see an upward creep in average hourly earnings,” said RDQ Economics' Ryding, chief economist at RDQ Economics in New York.

“That's going to be good for the consumer and they need help because they are being whacked by the payrolls tax increase,” he said before the release of the report.

The length of the workweek for the average worker was steady at 34.4 hours for a third straight month.
 

US Change in Nonfarm Payrolls data by YCharts

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6 wounded in overnight shootings

Two men were shot in the South Austin neighborhood on the West Side late Wednesday, police said, and four others were wounded across the city.

The 19-year-old and 37-year-old in Austin were in a car in the 5000 block of West Madison Street when someone approached on foot and started shooting, Chicago Police News Affairs Officer Hector Alfaro said.

The pair drove to a “residence” in the 1500 block of North Long Avenue and police were called, Alfaro said. The older man was taken to John H. Stroger Jr. Hospital of Cook County with multiple gunshot wounds and the younger man, shot in the leg, was taken to Loyola University Medical Center.

Nobody is in custody and Area North detectives are investigating.

Also on the West Side, a man in his 30s was shot and found in the 1200 block of South Racine Avenue, outside the ABLA-Roberts Brooks Homes housing complex in the University Village / Little Italy neighborhood. It's not clear if he was shot there - police responded to a single call of a person shot and found the man shot in the leg about 2:45 a.m. 

On the Northwest Side about 10:45 p.m., a 56-year-old man was shot in the head in what police first believed to be an attempted suicide. He was shot in the 1800 block of North Natchez Avenue in the Galewood neighborhood, police said. Detectives later determined that someone had shot the man, Chicago Police News Affairs Officer Amina Greer said. He's at Loyola hospital, Greer said. 

A 23-year-old man was shot in the leg and groin in the 3400 block of West Walnut Street just before 8 p.m. in the East Garfield Park neighborhood. He was on a porch when three men, one with a gun, approached and told him and one other person not to move. 

They moved, and one of the three shot the 23-year-old, police said. He was taken to Mount Sinai Hospital and he’s in good condition.

About an hour later, a 43-year-old man was shot by another person inside a silver car in the 8500 block of South Hermitage Avenue in the Gresham neighborhood. He’s in stable condition at Little Company of Mary Hospital.

pnickeas@tribune.comTwitter: @peternickeas

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Facebook slumps as mobile ad growth fails to impress

(Reuters) - Shares of Facebook Inc were set to open 7 percent lower on Thursday as a surge in fourth-quarter mobile advertising revenue failed to live up to Wall Street's high expectations.

Three brokerages downgraded the stock of the No. 1 social network, which has struggled to develop a full-fledged mobile advertising business.

Facebook has long established itself as one of the most important websites, but investors have worried that until the company's mobile advertising strategy takes off, revenue growth will remain shaky.

The company reported a better-than-expected fourth-quarter profit on Wednesday and said its mobile advertising revenue doubled to $306 million, suggesting it was making inroads into handheld devices such as smartphones and tablets.

Investors were looking for at least $350 million in mobile advertising revenue, Piper Jaffray analyst Gene Munster said in a note to clients.

"While the trajectory of mobile growth may not be as steep as some investors were hoping, the theme of mobile as the future of Facebook remains intact," he said.

BMO Capital Markets analyst Daniel Salmon, who downgraded the stock to "market perform" from "outperform", however said Facebook's 2013 stock performance would not be dictated by its ability to generate mobile ad dollars.

He said new catalysts were necessary to drive Facebook's stock price up.

Facebook's stock, which has lost over a quarter of its value since its botched debut in May, were down at $29.08 in premarket trading. The shares closed at $31.24 on the Nasdaq on Wednesday.

(Reporting by Neha Alawadhi in Bangalore; Editing by Saumyadeb Chakrabarty)

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2 NFL seasons since agreement, still no HGH tests

NEW ORLEANS (AP) — Baltimore Ravens defensive end Arthur Jones is among those NFL players who want the league and the union to finally agree on a way to do blood testing for human growth hormone.

"I hope guys wouldn't be cheating. That's why you do all this extra work and extra training. Unfortunately, there are probably a few guys, a handful maybe, that are on it. It's unfortunate. It takes away from the sport," Jones said.

"It would be fair to do blood testing," Jones added. "Hopefully they figure it out."

When Jones and the Ravens face the San Francisco 49ers in the Super Bowl on Sunday, two complete seasons will have come and gone without a single HGH test being administered, even though the league and the NFL Players Association paved the way for it in the 10-year collective bargaining agreement they signed in August 2011.

Since then, the sides have haggled over various elements, primarily the union's insistence that it needs more information about the validity of a test that is used by Olympic sports and Major League Baseball. HGH is a banned performance-enhancing drug that is hard to detect and has been linked to health problems such as diabetes, cardiac dysfunction and arthritis.

"If there are guys using (HGH), there definitely needs to be action taken against it, and it needs to be out of (the sport)," Ravens backup quarterback Tyrod Taylor said. "I'm pretty sure it'll happen eventually."

At least two members of Congress want to make it happen sooner, rather than later.

House Oversight and Government Reform Committee chairman Darrell Issa, a California Republican, and ranking Democrat Elijah Cummings of Maryland wrote NFLPA head DeMaurice Smith this week to chastise the union for standing in the way of HGH testing and to warn that they might ask players to testify on Capitol Hill.

Smith is scheduled to hold his annual pre-Super Bowl news conference Thursday.

"We have cooperated and been helpful to the committee on all of their requests," NFLPA spokesman George Atallah said. "If this is something they feel strongly about, we will be happy to help them facilitate it."

Several players from the Super Bowl teams said they would be willing to talk to Congress about the issue, if asked.

"I have nothing to hide. I can't speak for anyone else in football, but I would have no problem going," said Kenny Wiggins, a 6-foot-6, 314-pound offensive lineman on San Francisco's practice squad.

But Wiggins added: "There's a lot more problems in the U.S. they should be worried about than HGH in the NFL."

That sentiment was echoed by former New York Giants offensive lineman Shaun O'Hara, who now works for the NFL Network.

"Do I think there is an HGH problem in the NFL? I don't think there is. Are there guys who are using it? I'm sure there are. But is it something Congress needs to worry about? No. We have enough educated people on both sides that can fully handle this. And if they can't, then they should be fired," said O'Hara, an NFLPA representative as a player. "I include the union in that, and I include the NFL. There is no reason we would need someone to help us facilitate this process."

Issa and Cummings apparently disagree.

In December, their committee held a hearing at which medical experts testified that the current HGH test is reliable and that the union's request for a new study is unnecessary. Neither the league nor union was invited to participate in that hearing; at the time, Issa and Cummings said they expected additional hearings.

"We are disappointed with the NFLPA's remarkable recalcitrance, which has prevented meaningful progress on this issue," they wrote in their recent letter to Smith. "We intend to take a more active role to determine whether the position you have taken — that HGH is not a serious concern and that the test for HGH is unreliable — is consistent with the beliefs of rank and file NFL players."

Atallah questioned that premise.

"To us, there is no distinction between players and the union. ... The reason we had HGH in our CBA is precisely because our players wanted us to start testing for it," Atallah said. "We are not being recalcitrant for recalcitrance sake. We are merely following the direction of our player leadership."

Wiggins and other players said no one can know for sure how much HGH use there is in the league until there is testing — but that it's important for the union's concerns about the test to be answered.

"The union decides what is best for the players," said Ravens nose tackle Ma'ake Kemoeatu, who said he would be willing to go to Capitol Hill.

"I feel like some guys are on HGH," said 49ers offensive lineman Anthony Davis, who would rather not speak to Congress. "I personally don't care if there is testing. It's something they have to live with, knowing they cheated, and if they get (outplayed) while they're on it, it's a hit on their pride."

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Justin Timberlake launches music comeback with Grammy performance

LOS ANGELES (Reuters) – Justin Timberlake, making his pop music comeback with a new single and album, will perform at next month’s Grammy Awards for the first time in four years, Grammy organizers said on Wednesday.

Timberlake, 31, will take the stage at the music industry‘s biggest night in Los Angeles on February 10, ahead of the scheduled March release of his first album since 2006.

“The 20/20 Experience” marks Timberlake’s return to music after several years in which he has focused more on acting and business ventures, including a clothing line and a partnership in social networking site Myspace.

At the Grammy Awards ceremony and show, Timberlake will join performers and country music nominees Miranda Lambert and Dierks Bentley, singers Taylor Swift and Carrie Underwood, and bands Mumford & Sons and FUN.

Elton John will also duet with rising British singer Ed Sheeran, and the Grammy ceremony will be hosted by rapper LL Cool J. Other performers will be announced in the next 10 days.

(Reporting by Jill Serjeant; Editing by Will Dunham)

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Beyonce to finally face media in New Orleans

NEW ORLEANS (AP) — Beyonce is expected to face the media Thursday as she previews her halftime performance at the Super Bowl. But the focus will likely be on her performance at that other big event earlier this month.

The superstar hasn't spoken publicly since it was alleged that she lip-synched her rendition of "The Star-Spangled Banner" at President Barack Obama's inauguration last week. Her critically praised performance came under scrutiny less than a day later when a representative from the U.S. Marine Band said she wasn't singing live and the band's accompanying performance was taped. Shortly after, the group backed off its initial statement and said no one could tell if she was singing live or not.

It's expected that the halftime performance will be a main focus of her afternoon press conference, even though she'd likely rather concentrate on questions about her set list for Sunday and her upcoming HBO documentary, "Life Is but a Dream." The documentary is being shown for the media just before Beyonce speaks and takes questions, as expected.

There has been plenty of speculation about Beyonce's Super Bowl performance, including reports there would be a Destiny's Child reunion with Michelle Williams and Kelly Rowland (Williams has shot down such speculation). Some are also curious about whether her husband, Jay-Z, will join her onstage, as they often do for each other's shows.

Beyonce has teased photos and video of herself preparing for the show, which will perhaps be the biggest audience of her career. Last year, Madonna's halftime performance was the most-watched Super Bowl halftime performance ever, with an average of 114 million viewers. It garnered more viewers than the game itself, which was the most-watched U.S. TV event in history.

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